The Certification Program Consists of
Three Short Courses:

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Digital Analytics 1 - Optimizing User Experience using Website and Mobile

Two Live Online Classes:

Dates: 11/13 and 11/20

Time: 12:00 – 1:30 PM EST

Course Description

Financial Marketers rely on website and mobile experiences to attract new customers, share information and nurture existing customers. This course covers how to optimize digital experiences via the website and mobile channels to position brands as experts and get noticed. The course will provide examples and techniques to analyze and optimize effectiveness of customer engagement in these channels.

$950

(FCS member rate)

$995

(non-member rate)

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Digital Analytics 2 - Optimizing Social Media, Digital Display and Paid Search

Two Live Online Classes:

Dates: 11/27 and 12/02

Time: 12:00 - 1:30 EST

Course Description

Social Media and influencers are some of the most effective digital marketing applications. This course shows Financial Marketers how to envision a social media and earned media presence and measure its ROI. Paid digital media is a way to achieve scale, but given its cost, analytics is even more important to prove its value.

$950

(FCS member rate)

$995

(non-member rate)

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Email Marketing for Financial Marketers

Two Live Online Classes:

Dates: 12/11 and 12/18

Time: 12:00 – 1:30 EST

Course Description

Email is still a workhorse to Financial Marketers due to its addressable nature, low cost and high ROI. But it's easy to fall into the trap of over-emailing and wearing out your email subscribers. The goal of this class is to be able to define world class email marketing and set up a measurement plan that starts with opens & clicks, but goes beyond, to building long term relationships.

$950

(FCS member rate)

$995

(non-member rate)

Purchase all 3 courses to receive a 10% discount and to ensure you receive your Certification in Digital Analytics from The Financial Media Institute

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I am not a FCS member

Subtotal: $0
Total non member cost: $0
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Courses are being taught by Roy Wollen, Professor at Northwestern University and Lead Strategist, Financial Marketing Institute.

Roy teaches graduate-level courses in Marketing Metrics, B2B Marketing and Digital Analytics.

Each course consists of

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Course video(s)

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Curated notes by the professor for the course

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2 live 90-minute workshop sessions

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Discussion board

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Quiz

Earn Certification from the Financial Marketing Institute

in Digital Marketing Analytics upon successful completion of all three courses.

MEET Roy Wollen

Roy Wollen, Professor at Northwestern University and Lead Strategist, Financial Marketing Institute

Roy Wollen is a Professor at Northwestern’s Medill School of Integrated Marketing Communications. Roy teaches Marketing Metrics, B2B Marketing and Digital Analytics. Roy’s academic work focuses on data-driven marketing and marketing effectiveness measurement. The common theme is proving the value of marketing investments, focusing on customers and measuring business outcomes.

Roy Wollen is also a Lead Strategist and a member of the Advisory Faculty at the Financial Marketing Institute.

Roy Wollen, Advisory Faculty Financial Marketing Instittue