Earn Certification in Influencer Marketing

Influencer Marketing is one fastest growing areas of Marketing. Successful influencers and/or Creators are providing compelling content and experiences that are building brands and selling products/services at an unprecedented rate. This module introduces trainees to Influencer Marketing, frameworks, and tools for developing an Influencer Marketing Strategy and Plan.

One of the greatest challenges for marketers is finding the right influencers/creators at scale to drive the right kind of content and engagement for the brand and the business with the right target market. Trainees will be introduced to the methods and platforms that facilitate the selection and management of influencers.

Influencer Marketing is regulated in most parts of the world as it involves endorsements of products/services by third parties. This class will cover the legal considerations for designing and implementing an influencer marketing strategy or campaign and provide examples of successes and failures.

The more authentic and timely the content from the right influencer, the better the engagement. This class will introduce you to the processes for both generating and scheduling engaging content as well as how to categorize influencers to achieve your business goals.

Brands can often benefit from setting up their own ambassador network/program whereby influencers and creators can be more fully linked with the brand and receive ongoing compensation for evangelizing the brand via online and in-person experiences. The class will explore the various models for ambassador programs and provide examples of the some of the most successful programs to date.

Every influencer marketing program has business goals that need to be achieved. This class introduces trainees to all of the various metrics that can be generated via social channels and how to prioritize them based on your business objectives.