BRAND NEW MEDIA BECOMES
THE FINANCIAL MARKETING INSTITUTE
Brand New Media – the firm that conducts the most comprehensive research on digital marketing and media for the financial services industry in the U.S. – announces its rebranding as the Financial Marketing Institute (financialmarketinginstitute.com)
The Financial Marketing Institute will continue Brand New Media’s annual Digital Marketing of Financial Services research initiative and its mandate to empower financial marketing executives with: (1) industry-specific digital engagement benchmarks; (2) digital trends and financial marketing benchmarks; and (3) the scoring and ranking of firms via its five proprietary Digital Experience Models: Website Experience Model, Customer Experience Model, Mobile Experience Model, Social Media Experience Model and an Advisor Portal Experience Model. All benchmarks and modeling data is availed to sponsor participants of the research via a dynamic dashboard whereby sponsors can easily access all of the data and customize it for presentations, etc.
In addition, the firm will be introducing a series of online and in-person educational workshops that will be conducted by the Institute’s advisory faculty. Anyone who successfully completes five or more courses will be granted a Certification in Digital Marketing of Financial Services by the Financial Marketing Institute that is valid for a three-year period.
The Financial Marketing Institute will continue Brand New Media’s annual Digital Marketing of Financial Services research initiative and its mandate to empower financial marketing executives with: (1) industry-specific digital engagement benchmarks; (2) digital trends and financial marketing benchmarks; and (3) the scoring and ranking of firms via its five proprietary Digital Experience Models: Website Experience Model, Customer Experience Model, Mobile Experience Model, Social Media Experience Model and an Advisor Portal Experience Model. All benchmarks and modeling data is availed to sponsor participants of the research via a dynamic dashboard whereby sponsors can easily access all of the data and customize it for presentations, etc.
In addition, the firm will be introducing a series of online and in-person educational workshops that will be conducted by the Institute’s advisory faculty. Anyone who successfully completes five or more courses will be granted a Certification in Digital Marketing of Financial Services by the Financial Marketing Institute that is valid for a three-year period.
“We are only at the beginning of the digital evolution of the industry from a marketing standpoint.”
“Financial Marketing has been undergoing a slow but steady digital transformation since we began our annual Digital Marketing of Financial Services research initiative over 10 years ago,” said Frank Dudley, President of the Financial Marketing Institute. “However, there is still an opportunity for firms to significantly leapfrog the competition and create a digital competitive advantage; especially in how they identify and communicate with customers and prospects. We are only at the very beginning of the digital evolution of the industry from a marketing standpoint.”
The Financial Marketing Institute will also provide Ph.D.–led consulting services in customer segmentation, market mix modeling and analytics. “So many firms are investing in technology that they cannot effectively use because they don’t have their data house in order,” says Dudley. “It is critically important to have a robust and valid customer data platform and process in place in order to be customer-centric. The Financial Marketing Institute will do the heavy lifting to help customers integrate disparate data sets, clean the data, and then model the data to deliver insights on how to best cross-sell, acquire new customers, etc. It’s very powerful stuff.”
The Financial Marketing Institute will also provide Ph.D.–led consulting services in customer segmentation, market mix modeling and analytics. “So many firms are investing in technology that they cannot effectively use because they don’t have their data house in order,” says Dudley. “It is critically important to have a robust and valid customer data platform and process in place in order to be customer-centric. The Financial Marketing Institute will do the heavy lifting to help customers integrate disparate data sets, clean the data, and then model the data to deliver insights on how to best cross-sell, acquire new customers, etc. It’s very powerful stuff.”
For more information on the Financial Marketing Institute, please visit FinancialMarketingInstitute.com
