AI in Marketing

Equips marketing teams across industries with practical frameworks for applying predictive and generative AI to improve acquisition, personalization, engagement, and performance. Participants learn how to use AI to optimize campaigns, enhance customer journeys, scale content, and measure impact—while ensuring responsible AI use, strong data governance, and brand integrity—culminating in an AI-enabled marketing roadmap customized to the organization’s industry, business model, and growth objectives.

Who is this course for?

  • Insurance marketing leaders and managers responsible for growth initiatives
  • Digital marketing and paid media specialists in insurance
  • Customer experience and personalization strategists for insurance products
  • Teams driving acquisition, engagement, and retention across agent, broker, and direct channels

AI Foundations for Marketing Growth

Introduces core predictive and generative AI concepts and how they apply to modern marketing strategy.

Data Readiness for Personalization and Acquisition

Focuses on preparing data foundations required to fuel effective AI applications.

Personalization and Next-Best- Action

Explore tools and techniques to automate campaigns and orchestrate personalized journeys.

AI for Acquisition and Paid Media Optimization

Demonstrates how AI improves targeting, efficiency, and performance across acquisition channels.

Journey Orchestration and Conversational AI

Examines how AI connects channels and automates engagement across the customer journey

Measurement, Experimentation, and Optimization

Provides practical methods for measuring AI impact and refining performance.

Creative AI for Speed and Scale

Shows how generative AI accelerates content creation while maintaining quality and control.

Capstone Project

Integrates all learning into a practical, execution-ready plan.