- Education & Certification
- Marketing Strategy
An advanced eight-module program helps organizations across industries move from activity-based marketing toward data-driven, financially accountable planning. Participants learn how to link marketing strategy to business outcomes, apply customer value and profitability metrics, use forecasting and predictive analytics to improve decision-making, and optimize budget allocation across channels. Through hands-on labs and a simulation-based capstone, teams develop financially informed marketing plans and performance frameworks tailored to their company’s industry, market dynamics, and growth objectives.
Who is this course for?
Marketing leaders and managers accountable for planning, budgeting, and performance outcomes.
Strategy, insights, and analytics teams focused on measurement, forecasting, and decision support
Digital, media, and growth leaders managing omnichannel investment and performance optimization
Marketing Strategy and Performance Metrics
Establishes the foundation for financially accountable marketing by linking strategy to meaningful performance metrics.
Customer Value & Profitability Metrics
Introduces customer-level metrics that inform smarter acquisition, retention, and investment decisions.
Return on Marketing Investment (ROMI)
Focuses on measuring and improving the financial impact of marketing investments.
Forecasting & Predictive Analytics
Covers practical forecasting methods that support proactive marketing planning.
AI Integration in Marketing
Explores how AI enhances planning, forecasting, and execution.
Omnichannel Media Planning & Optimization
Teaches how to design and optimize integrated channel strategies.
Campaign Planning Simulation
Applies course concepts in a team-based simulation.
Capstone Presentation & Peer Review
Concludes with presentation and refinement of a complete marketing plan.
