The Certification Program Consists of
Three Short Courses:

Customer Experience Innovation

Customer Experience Innovation, Agile Marketing and Design Thinking

LIVE ONLINE CLASSES:

Dates: 10/19 and 10/26

Time: 12:00 – 1:30 EST

Course Description

Students will be introduced to a number of tools, frameworks and methodologies that are related to managing customer-centric Innovation in Financial Services, including Dynamic Customer Experience, Jobs-To-Be-Done, Agile Marketing and Design thinking.

$895

(FMI client 10% off)

$995

(non-client rate)

Machine Learning and AI

Artificial Intelligence and Machine Learning

LIVE ONLINE CLASSES:

Dates: 11/2 and 11/9

Time: 12:00 – 1:30 EST

Course Description

Students will be introduced to tools, frameworks and methods to develop an AI-Powered Marketing Strategy and to the types of Machine Learning and how to apply them to enhance dynamic customer segmentation, reduce churn, increase cross-sell and up-sell opportunities, optimize the marketing mix, etc.

$895

(FMI client 10% off)

$995

(non-client rate)

blockchain-and-gamification

Blockchain and Gamification

LIVE ONLINE CLASSES:

Dates: 11/16 and 11/30

Time: 12:00 – 1:30 EST

Course Description

Students will be introduced to tools, frameworks and methods for leveraging both Blockchain and Gamification to enhance customer acquisition, retention and loyalty.  Examples of how they are both used to enhance customer engagement, partner collaboration and optimize online advertising will be covered in these classes.

$895

(FMI client 10% off)

$995

(non-client rate)

Purchase all 3 courses to receive a 10% discount and to ensure you receive your Certification in Digital Marketing Innovation from The Financial Media Institute

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I am not a FMI client

Subtotal: $0
Total non client cost: $0
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Courses are being taught by Frank Dudley
President, Financial Marketing Institute
Professor, Digital Marketing Innovation, Northwestern University

Roy teaches graduate-level courses in Marketing Metrics, B2B Marketing and Digital Analytics.

Each course consists of

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Course video(s)

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Curated notes by the professor for the course

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2 live 90-minute workshop sessions

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Discussion board

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Quiz

Earn Certification from the Financial Marketing Institute

in Digital Marketing Innovation upon successful completion of all three courses.

MEET Frank Dudley

Frank Dudley, President, Financial Marketing Institute
Professor, Digital Marketing Innovation, Northwestern University

Frank Dudley is a professor at Northwestern University (ranked #1 for Marketing in the U.S.) where he teaches courses in Modern Marketing Management, Marketing Strategy, Digital Marketing, Media and Innovation, Influencer Marketing, MarTech Strategy and Customer Experience Innovation. Frank is also President of the Financial Marketing Institute, which currently conducts the most comprehensive research on digital marketing and media for the financial services industry in the U.S. In addition, FMI provides digital analytics and consulting services as well as training and certification programs for financial marketers.

FMI’s clients and sponsor participants of its research to date include: Bank of America Merrill Lynch, UBS, Morgan Stanley, Deutsche Asset Management, Guardian Life Insurance Company, Prudential Financial, MetLife, Allstate Insurance, USAA, Hartford Funds, Royal Bank of Scotland, LPL Financial, Invesco, Aflac, FTSE Russell, Principal Financial, CNL, Invesco, MassMutual, PenFed Credit Union, Vanguard, TIAA, American Century Investments, Mission Square Retirement, Salesforce.com, Adobe, Google, Bloomberg, etc.

Frank Dudley, President, Financial Marketing Institute
Professor, Digital Marketing Innovation, Northwestern University