Legal Aspects of Influencer Marketing
Influencer Marketing is regulated in most parts of the world as it involves endorsements of products/services by third parties. This class will cover the legal considerations for designing and implementing an influencer marketing strategy or campaign and provide examples of successes and failures.
The Metrics and Measurement of Influencer Marketing
Setting Up an Ambassador Program
Content Creation and Categorization of Influencers
Finding and Selecting Influencers and Influencer Marketing Platforms
